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Why do we need effective oral communication skills in business and in practical daily situations?

Definition

Communication skills include the mix of verbal, interpersonal and physical strategies

needed to interact confidently and effectively with a range of audiences. A skilful

communicator draws on a number of different means (e.g., graphical, visual, tactical, audio-visual and technological) to get the point across.

Effective oral communication skills help students to:

§improve their own academic performance;

§increase their employment options;

§enhance their subsequent professional competence; and

§improve their own personal effectiveness.

Employers value good oral communication skills because:

§Staff need to interact effectively and productively in, and on behalf of, the

organisation;

§Listening to and conveying information accurately is crucial;

§Giving instructions and explanations clearly is essential; and

§Engaging in constructive debate and contributing to meetings and committees is

fundamental to the success of the organisation.

Australian research has found that the important elements of communication identified by small, medium and large enterprises are:

§Listening and understanding; numerical

§Speaking clearly and directly;

§Writing to the needs of the audience;

§Negotiating responsively;

§Reading independently;

§Empathising;

§Using numeracy effectively;

§Understanding the needs of internal and external customers;

§Persuading effectively;

§Establishing and using networks;

§Being assertive;

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